Flexee Pay
The payment and pocket-money management app for 12-25 year-olds and their parents: digital payment, savings, expense tracking.
Our story
Giving young Tunisians the keys to their financial independence
Flexee Pay was born from a simple observation: young people grow up with a smartphone in their pocket, but without a tool built to help them learn to manage their money. We're building that tool - and the education that goes with it.
Why Flexee Pay
It all began between 2022 and 2024, well before the idea itself. Mohamed Badri, a father, went through the same situations as thousands of Tunisian parents: pocket money handed out in cash, hard to track, poorly understood, sometimes lost or spent without much thought. With his daughter Linda, then 15 years old, the same question kept coming back: how to better manage that money, understand its value, learn to save? They looked for an existing solution - a card, an app, a tool designed for young Tunisians - and found none that truly met the need.
Out of these recurring conversations came a shared conviction: if the solution didn't exist, they would build it themselves. What started as a family reflection between a father and his daughter became, in 2025, the starting point of an entrepreneurial adventure born as a duo: Flexee Pay, a digital solution to help young people - and their parents - pay, manage their money and learn to become progressively independent. A need that, beyond their own family, concerns more than 2.5 million young people aged 12 to 25 in Tunisia today.
To turn the idea into a product, Louay Sejine joined the adventure to help prepare the MVP and support the Startup Act label application. Today CTO of Flexee Pay, he designs and continuously evolves the ecosystem's technical platform - from the payment app to Flexoo, the AI coach.
Rather than theoretical explanations, Flexee Pay is built on learning by doing: every payment and every savings goal becomes a concrete opportunity to better understand money. Compared to cash or classic youth cards, a fully digital, simple and secure solution allows real-time tracking, personalized goals and an ongoing dialogue between parents and children - carried by a team united around one conviction: giving young people practical tools for their financial independence.
Our journey
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Before the idea: a lived family experience
Several experiences around pocket money, manual tracking, experiments, multiple solutions tried, hours of father-daughter conversations between Mohamed and Linda, and the gradual realization that no existing solution truly met the needs of young Tunisians.
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Flexee Pay is founded
Mohamed Badri founds Flexee Pay in Tunis, registered with OTDAV and INNORPI.
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Incubation at The Dot
Flexee Pay joins The Dot's incubation program to structure its development and accelerate its growth.
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Startup Act label obtained
Flexee Pay officially earns the Startup Act label, a recognition that supports the startup's development in Tunisia.
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Flexee Pay, #6 in F6S's Top 10 Tunisian fintechs
F6S ranking of the best FinTech companies in Tunisia, "Top Company" category, followed by a profile of Mohamed Badri in WeAreTech Africa.
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AIR – Flywheel
Key funding to accelerate Flexee Pay's development, with the trust of Startup Tunisia, Smart Capital, Caisse des Dépôts et Consignations and The World Bank Group.
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Flexee Academy launches
The ecosystem expands with a gamified financial education platform for primary and secondary schools, powered by Flexoo, Flexee's AI tutor.
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Flexee Pay joins NVIDIA Inception
A new step to accelerate the technology development of Flexoo, grounded in a responsible artificial intelligence approach.
Our ecosystem
Three complementary pieces, one mission: guiding young people from learning to independence.
Flexee Academy
The gamified financial education platform for primary schools, middle schools, high schools and universities - budgeting, saving, payment methods.
Flexoo
The Flexee ecosystem's AI coach, designed to support without ever replacing the user's own judgment - transparency and security first.
Mohamed Badri
Co-founder & CEO of Flexee Pay
"Our ambition isn't limited to payments: we want to give young people tools to pay, manage their money, learn, and progressively become independent."
